Schadenfeld, as defined by the Post-Advertising Dictionary, is the urge to like anything that Jerry Seinfeld appears in. Then why do I feel nauseous after watching this:
This is the second in the series of Seinfeld/Bill Gates/MS ads meant to make Gates and MS look less evil, more attentive, creative, etc. While I took a few long graphs to explain why I liked the last ad and what I thought it might mean, I’m completely flummoxed when it comes to this spot.
There is one thing I know, and that’s that MS’s marketing problems won’t go away until its products improve. As stated before, Vista is pretty crappy in comparison to Windows XP, and MS Office 2007 is blatantly insulting. Crispin Porter + Bogusky can’t do much about it, but I don’t really think anything the agency does for MS will make a difference until MS fixes these products. Fix them, and we’ll talk.
